Why Transactional Sales Are Dying in Healthcare And Whats Replacing Them With Marney Reid and Erika DeLeon

Join hosts Marney Reid and Erika DeLeon for a conversation about the new era of business development and sales strategies.

In this episode, they discuss:

• Why traditional sales models fall short — and how indecision, not competition, has become the biggest barrier to growth.

• What today’s customers actually respond to — a partner who understands their world, not a pitch or pressure‑based close.

• How to build a modern BD team — one that creates clarity, trust, and long‑term relationships instead of transactional wins.

• Why early customers shape your entire growth strategy — and how treating them like partners accelerates scale.

• How small companies can outperform giants — by leveraging agility, responsiveness, and white‑glove execution.