Rethinking Conference Spend Breaking the Cycle of Habit-Driven Overspending With Marney Reid and Erika DeLeon
Rethinking Conference Spend: Breaking the Cycle of Habit-Driven Overspending
As organizations plan their conference budgets for the year ahead, are they making strategic investments or simply repeating what they've always done?
Join hosts Marney Reid and Erika DeLeon as they explore how healthcare organizations can rethink their conference strategies, maximize their investments, and create meaningful opportunities for growth, collaboration, and relationship building.
In this episode, they discuss:
- Rethinking conference strategy: Why organizations need to move beyond traditional attendance habits and align conference investments with business priorities, growth opportunities, and strategic goals.
- Understanding the true cost: Why sponsorship fees are only part of the equation and how travel, staffing, resources, and opportunity costs impact the overall investment.
- Maximizing conference ROI: How cross-functional alignment, clear objectives, and intentional planning can turn conference participation into measurable business results.
- Making meaningful connections: Why relationship building, strategic networking, and creating value for attendees are essential to getting the most out of in-person meetings.
- Turning conversations into opportunities: Best practices for identifying key stakeholders, managing follow-up, and ensuring valuable connections translate into lasting partnerships and business growth.
Whether you're planning next year's conference budget or looking to get more value from your existing investments, this episode offers practical insights to help healthcare leaders spend smarter, show up more strategically, and maximize conference ROI.
Listen to the full episode and explore more at:
https://www.youtube.com/@MarneyReidPresents/videos