Healthcare Innovation And Market Strategies Episodes
Marney and Erika delve into the dynamic world of healthcare, exploring the latest technological advancements influencing physician practices.
Join them as they examine strategic approaches within the MedTech and Pharma sectors for launching new products, services, and therapies, all aimed at enhancing market presence. These discussions highlight industry best practices and identify key companies to watch in this rapidly evolving landscape.
#HealthcareInnovation #MedTechTrends #MarketStrategy #ScalingAnd Growth
Join them as they examine strategic approaches within the MedTech and Pharma sectors for launching new products, services, and therapies, all aimed at enhancing market presence. These discussions highlight industry best practices and identify key companies to watch in this rapidly evolving landscape.
#HealthcareInnovation #MedTechTrends #MarketStrategy #ScalingAnd Growth
3
April 30, 2025
Inside Market Access- Expert Insights and Best Practices with Janet Poppe, Marney Reid and Erika DeLeon
Janet Poppe Principal, Janet Poppe Consulting, LLC. Over Janet’s 30+ year career, she has extensive expertise in market access strategy and reimbursement with health plans, self-insured employers, advocacy groups, CMS, and inpatient/outpatient provider networks. Before starting her consulting business, Janet served as Vice President, Payer and Employer Relations for Pacira BioSciences, Inc, a leading provider of non-opioid pain management and regenerative solutions. She and her team built imp...
5
Feb. 24, 2025
Healthcare Evolution - Where We've Been & Where It's Going with Marney Reid and Erika DeLeon
Join our hosts Marney Reid and Erika DeLeon as they discuss the evolution they've seen in healthcare over the last ten years. In today's espisode they discuss: Digital revolution and EHRs Telemedicine and remote care The healthcare spending criss The role patients should play in advocating for their physicians
2
Feb. 3, 2025
Multi-Specialty V. MSK ASC: Pros, Cons with Neil Badlani, MD, MBA, Janet Carlson, and Marney Reid
Join Neil Badlani, MD, MBA, Janet Carlson, MSN, RN, NE-BC, FACHE and Marney Reid as they discuss the various considerations on launching or growing successful Ambulatory Surgery Centers (ASCs). We review the pros and cons of a multi-specialty versus all musculoskeletal, design and equipment needs depending on what type of procedures you’re performing, working with physician partners to maximize efficiency while maintaining the highest patient outcomes, and other key factors that lead to a succes...
8
Nov. 13, 2024
From Concept To Success - Approaching The Market With Your Product/Service With Nic Aldrich
Join Marney Reid and Nic Aldrich as they discuss the nuances and strategy on preparing for a product launch for either a new market, or an existing marketing with competitors. This is a great interview if you’re interested in joining a startup company, transitioning into a marketing role, or about to participate in a product development and launch (if you’re a surgeon) or participate in a product launch for your company (if you’re a sales representative). Nic Aldrich Vice President of Marketing ...
6
Oct. 23, 2024
How To Exit A PSA or Hospital Employment with Dana Jacoby, Gary Herschman Esq., and Marney Reid
If you’d like to request a complimentary town hall either in person or via webinar with Dana and Gary to discuss employment or a PSA, please email Info@vectormedicalgroup.com to schedule a time. For those who will attend this year’s American Association of Hip and Knee Surgeons annual meeting, there is still room to register for their November 8th 12:30 PM session at the upcoming 2024 Annual AAHKS Meeting titled: Private Equity & Orthopedic Groups: Latest Updates, Pros & Cons, Second Bites, “Li...
5
Oct. 23, 2024
What You Need To Know About a PSA or Hospital Employment with Dana Jacoby, Gary Herschman Esq., and Marney Reid
If you’d like to request a complimentary town hall either in person or via webinar with Dana and Gary to discuss employment or a PSA, please email Info@vectormedicalgroup.com to schedule a time. For those who will attend this year’s American Association of Hip and Knee Surgeons annual meeting, there is still room to register for their November 8th 12:30 PM session at the upcoming 2024 Annual AAHKS Meeting titled: Private Equity & Orthopedic Groups: Latest Updates, Pros & Cons, Second Bites, “Li...
3
Oct. 9, 2024
Musculoskeletal Research - How It's Funded and Why It's So Critical with Lee Grossman, MBA and Marney Reid
Join Marney Reid and Lee Grossman as they discuss the importance of musculoskeletal research and the benefits to patient care that this critical research provides to assist clinicians in providing the best care for their patients, and to the evolution of best in class protocols for the evolving patient population. Lee Grossman, MBA, ML, CAE Chief Executive Officer (CEO) Orthopaedic Research and Education Foundation Co-Chair, National Institute of Arthritis and Musculoskeletal and Skin Diseases ...
2
Oct. 2, 2024
Execution: Where All Great Ideas Succeed or Fail with Chris Fronk and Marney Reid
Join Marney Reid and Chris Frink as they discuss going from a MedTech sales role into leading a team that defines and rolls out the strategy for a new product/technology launch. Chris talks through his experience starting on the sales team at one of the “big five” (as we call it in the Orthopaedic industry) into leading commercial strategy at a smaller MedTech company. We discuss the biggest changes to keep in mind when going from sales into an internal role, and key variables to consider in ord...
9
Oct. 1, 2024
PE #2: Must Do Housekeeping Items for Ortho and Spine Practices & Departments with Dana Jacoby, MBA, Gary Herschman, Esq., and Marney Reid
https://static.libsyn.com/p/assets/8/e/4/c/8e4c5998ef555d65e55e3c100dce7605/2_Must_Do_Housekeeping_Items_for_Ortho_and_Spine_Practices__Departments_with_Dana_Jacoby_MBA_Gary_Herschman_Esq._and_Marney_Reid.pdf Join Dana Jacoby, MBA (CEO and Founder of Vector Medical Group) and Gary Herschman Esq. member of the law firm, Epstein, Becker, Green and Marney Reid as they discuss various housekeeping items that both Orthopaedic departments and private practices could/should do on a consistent basis, e...
4
Sept. 26, 2024
PE #2: Must Do Housekeeping Items for Ortho and Spine Practices & Departments with Dana Jacoby, MBA, Gary Herschman, Esq., and Marney Reid
Join Dana Jacoby, MBA (CEO and Founder of Vector Medical Group) and Gary Herschman Esq. member of the law firm, Epstein, Becker, Green and Marney Reid as they discuss various housekeeping items that both Orthopaedic departments and...
1
Sept. 25, 2024
PE #4: Letter of Intent (LOI) – Important Terms, and What Comes Next with Dana Jacoby, MBA, Gary Herschman, Esq., and Marney Reid
https://static.libsyn.com/p/assets/d/2/c/e/d2ce1463c56b01b0e55e3c100dce7605/4_Letter_of_Intent_LOI__Important_Terms_and_What_Comes_Next_with_Dana_Jacoby_MBA_Gary_Herschman_Esq._and_Marney_Reid.pdf Join Dana Jacoby, MBA (CEO and Founder of Vector Medical Group) and Gary Herschman Esq. member of the law firm, Epstein, Becker, Green and Marney Reid as they discuss the key things to know before you sign a Letter of Intent (LOI) and how to protect yourself during this process. Discussion Topics: Key...
10
Sept. 25, 2024
PE #3: The Anatomy of a Private Equity Deal with Dana Jacoby, MBA, Gary Herschman, Esq., and Marney Reid
https://static.libsyn.com/p/assets/d/2/c/e/d2ce1463c56b01b027a2322813b393ee/3_The_Anatomy_of_a_Private_Equity_Deal_with_Dana_Jacoby_MBA_Gary_Herschman_Esq._and_Marney_Reid.pdf Join Dana Jacoby, MBA (CEO and Founder of Vector Medical Group) and Gary Herschman Esq. member of the law firm, Epstein, Becker, Green and Marney Reid as they discuss the various phases of a private equity and Ortho/Spine practice deal and key "go and no/go" points at each phase. Discussion Topics: Discuss key financial t...
8
Sept. 25, 2024
PE #1: Orthopaedic and Spine Practice State of the Union with Dana Jacoby, MBA, Gary Herschman, Esq., and Marney Reid
https://static.libsyn.com/p/assets/5/c/9/9/5c99162e7f37d42627a2322813b393ee/1_Orthopaedic_and_Spine_Practice_State_of_the_Union_with_Dana_Jacoby_MBA_Gary_Herschman_Esq._and_Marney_Reid.pdf Join Dana Jacoby, MBA (CEO and Founder of Vector Medical Group) and Gary Herschman Esq. member of the law firm, Epstein, Becker, Green and Marney Reid as they discuss updates in the world of Orthopaedic and Spine private equity transactions and what's happened in the market since February 2024. Discussion Top...
4
Sept. 9, 2024
How To Build An office-Based Procedure Practice For Hand Surgeons with Dr. Genghis Niver, MD, Meagan Lugo, PA, Dana Jacoby, MBA
Join Dr. Genghis Niver Meagan Lugo, PA, Dana Jacoby and Marney Reid as they walk through detailed accounts of the below to share the setup and infrastructure needed to build and develop a highly optimized office-based procedure practice for Orthopaedic hand surgeons: Discussion topics: Weekly planning to optimize your clinic New patient, post-op patient, and non-operative patient scheduling and flow Infrastructure and resources/staff needed for a successful staff and patient care pathway Role...
3
Sept. 4, 2024
Mission and Purpose: The Role It Plays In The MedTech Space with Erin Hofmann and Marney Reid
Join Marney Reid and Erin Hoffman, President and CEO at Total Joint Orthopedics (TJO) as they discuss the role corporate social responsibility plays in a purpose driven company. Erin shares the story of how Operation Walk, an all- volunteer medical humanitarian organization that provides the gift of mobility through life-changing joint replacement surgeries at no cost for those in need in the U.S. and globally was founded and drives much of the TJO mission. We also review the role value-based ca...
2
Aug. 28, 2024
Negotiation Strategy: Mindset, Techniques, and Leverage with Emily Ast, Esq and Marney Reid
Join Marney Reid and Emily Ast Esq. as they discuss the various stages of a negotiation, strategy and leverage points, and the most critical factors to take into account when entering into any negotiation. Emily Ast, Esq. CEO and founder of Ast Physician Contracts Emily Ast, Esq. owns and practices law at Ast Physician Contracts, which focuses exclusively on contract review and negotiation for physicians and those in the medical field. Emily specializes in employment, consulting, product develop...
9
July 17, 2024
Solutions Based Partnerships - Innovation In Today's Healthcare Setting with Stuart Simpson
Join Marney Reid and Stuart Simpson as they discuss innovation in the Orthopaedic MedTech space, the role it plays in advancing patient care, who is winning in this space, and what the future of a closer partnership between health systems and industry could look like. Stuart Simpson President and Chief Executive Officer THINK Surgical Stuart is a successful global business leader and board member with experience in both large cap organizations and smaller public and private companies. Currently...
5
June 20, 2024
Data in the Patient Centric Healthcare World - What to Collect and How to Present it with Scott Laster and Marney Reid
Join Marney Reid and Scott Laster as they discuss the impact patient engagement platforms has both on preventative and post-surgical care, the role industry could play in aggregating and sharing data with clinicians to enable better treatment pathways for patients, and the role machine learning/AI will play in the future of patient care. They also review the opportunity to utilize patient engagement platforms to address pre-authorization hurdles and the role this data plays in a value-based care...
3
June 6, 2024
From Concept To Post Revenue - Entrepreneurship In The Med Tech Industry with Armen Bakirtzian and Marney Reid
Join Marney Reid and Armen Bakirtzian as they discuss how to take a concept for a product or service and take it through the pre and post-revenue process, and into a successful business. Armen Bakirtzian Chief Executive Officer and Co-Founder Intellijoint Surgical Co-Founder Medical Innovation Xchange (MIX) Armen Bakirtzian is the co-founder and CEO of Intellijoint Surgical, a Kitchener based medical device company focusing on improving patient outcomes in joint replacement surgery. Intellijoint...
2
May 30, 2024
Building A Concierge Medicine Practice - Where to Begin with Janet Carlson and Marney Reid
Join Marney Reid and Janet Carlson as they discuss building an Orthopaedic surgery concierge medical practice. Their discussion covers how to approach this practice model, infrastructure and process changes needed, and how to set yourself up for success. Janet Carlson MSN, BSN, RN, NE-BC, FACHE Executive Director of ASCs Commonwealth Pain & Spine Janet Carlson is a distinguished healthcare professional and an accomplished leader in both clinical and operations-based roles in the Ambulatory Surge...