Voice of Customer Turning Physician Insight Into Action with Marney Reid, Erika DeLeon, Dr. Ira Kirschenbaum, and Dr. A.J. Rush

Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity.

In this episode, they discuss:

· How to build the right mix of surgeons, including why you need both seasoned KOLs and early‑career voices — and even the “haters.”

· How to structure VOC sessions that actually work — and avoid the common traps companies fall into.

· What surgeons really look for when deciding whether to participate and give honest feedback.

· How to prepare internally so your team is aligned, focused, and ready to act on insights.

· What separates high‑impact VOC sessions from forgettable ones, with real examples from the surgeons.